Has e-learning become a commodity?I had the opportunity to sup recently with three very special colleagues from way back. Over dinner, one commented that when
we started in the e-learning business (some of us early enough to be saving files to floppy disk) it was a boutique business.
Clients were willing to spend the time and money necessary to get exceptional learning products that made measurable
performance impacts. But over time e-learning has become a commodity-- a little bit of content, some software and anyone
can throw her hat in the instructional design ring. That made sense as I think about how the work no longer feels like a collaborative
team effort, but more like "piece work." Harvard professor John Quelch talks about commoditization in an HBS Working Knowledge piece titled " When Your Product Becomes a Commodity." For e-learning, the results I've seen reflect the reality of commoditization. We're still
teaching... but is anyone really learning? The trend is in place...how do we ride the curve and still get performance results?
12 dec 07 @ 7:30 am est
Lunch with the Guv - what to talk about?In a burst of impulsivity I walked away from the Green Valley North Turkey Trot on Thanksgiving morning with a date for lunch with former Governor Bob Erlich. I love having made the high bid in the auction
-- knowing that the money will support research into the devastating diseases of Crohn's and Colitis. But what to talk
about over lunch with the Guv? Suggestions are welcome...
27 nov 07 @ 1:31 pm est
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